The content written should be SEO friendly Content should be aimed at the visitor: The effectiveness of online business depends on various factors.
The attractive website, key words, effective content writing, attractive images or videos are some of the very important element for making your website SEO friendly.
The net effective of these elements is; it takes your website to higher SEO ranking. As experts say, the content written should be such that every visitor to the website must get an inclination to read the content. The content should be so effective; it should retain the visitor on the website for as long as possible.
That would be the first step to convert the visit into positive sales.
Never hype:
The effectiveness of the content written depends on the relevance of the content to the key word. As you know, the key word holds the key to attract the visitor to the website. Further, the content should be simple in language, explicitly clear and give a fair account of the product.
The thumb rule is; never hype about the product. Such a step would have negative impact on your SEO ranking. Remember, online marketing is basically a business of trust which the visitor has reposed through your content.
He will read the content and he may prefer to start filling the cart.
If your content is proved to be wrong, then you can imagine the negative impact it will have on the business of the client. In fact, experts say such content can even be banned.
Provide links:
As you know, links play a vital role in any online business. Provide necessary links in your content and that helps the visitor to effectively navigate to know more about the products. With easy navigation, there is every chance the visit may become a positive sale.
Content can be made effective by putting the conclusion in the first paragraph itself. In fact, experts say to have positive impact on the visitor, it should find a place in the first two or three sentences itself.
Repeat keyword wherever necessary:
Subheading is another important element in the entire process of content writing. As you know, by reading the subheading the visitor will try to get quick answer to the query he has on hand. Some of the experts suggest that you can use bullet points instead of paragraph.
This also enables the visitor to quick response to the issue for which he is seeking necessary clarification.
Never forget to proof read the content. Appropriate repetition of keyword will have greater impact on the visitor.
Source: http://goo.gl/FmKZz7
No comments:
Post a Comment